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Explain the ten determinants of service quality contributed by Parasuraman, Zeithamel, and Berry.
Fixed Costs
Financial obligations that are stable irrespective of the business's production or sales figures, such as rental payments, salary bills, and insurance.
Selling Price
The cost at which a service or item is made available for purchase by buyers.
Cost Behavior
Refers to how the total costs of production change when there is a change in the level of output.
Activity Analysis
The process of breaking down and examining activities within a process or system to improve efficiency and productivity.
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