Cletus Inc

question 46

Multiple Choice

Cletus Inc. plans to overhaul the cafeteria menu and has formed a four-person team to evaluate alternatives. The team identifies four criteria and has ranked the Price criteria as shown in the table below: What is the final price ranking for alternative C?

• A) first
• B) second
• C) third
• D) fourth
• E) cannot be determined from the information given

---

Definitions:

Primary Reinforcers

Innate reinforcing qualities such as food, water, and relief from pain, which fulfill basic biological needs and do not require learning to be effective.

Unlearned Reinforcer

An unlearned reinforcer, also known as a primary reinforcer, is a stimulus that naturally and intrinsically provides reinforcement or a favorable outcome without the need for learning.

Primary Reinforcer

A primary reinforcer is a stimulus that satisfies basic survival needs without prior learning; examples include food, water, and shelter.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.