The RC and More Superstore Decides to Track Customer Complaints

question 10

Multiple Choice

The RC and More Superstore decides to track customer complaints as part of their ongoing customer satisfaction improvement program. After collecting data for two months, their check sheet appears as follows: If they construct a Pareto chart, what is the cumulative percentage of the two left most bars?

• A) 20%
• B) 28%
• C) 54%
• D) 68%
• E) 80%

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Definitions:

Tactics

Specific actions or strategies planned to achieve a short-term objective, often as part of a broader strategic plan.

Strategy

Pertains to a comprehensive plan formulated to achieve specific goals and objectives within a competitive environment.

Key Message

The core idea or main point that an individual or organization aims to convey to its target audience.

Target Audience

The specific group of consumers or individuals to whom a particular advertisement, campaign, or piece of content is directed.