Sheryl Ford, a Senior Salesperson at a Large Firm, Was

question 11

Multiple Choice

Sheryl Ford, a senior salesperson at a large firm, was asked by her sales manager to handle a key customer at a distant place from her home. Sheryl was surprised because that area belonged to another salesperson. According to the text, what is the most likely reason for Sheryl's assignment?

• A) Sheryl's area lacks key accounts, and the manager wants to distribute the accounts equally among the salespeople.
• B) The salesperson in the customer's area is inexperienced.
• C) The sales manager wants Sheryl to utilize her time better.
• D) The sales manager is punishing Sheryl for breaking a sales policy.
• E) The sales manager is trying to lower sales and travel expenses.

Comprehend the role and importance of logistics in the supply chain.

Recognize the functions and types of intermediaries in the distribution process.

Identify the factors influencing the selection of transportation modes for goods.

Grasp the concept and operational principles of retailing, including factors affecting retailing decisions.

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Definitions:

Cervical Plexus

A network of nerves formed by the anterior rami of the first four cervical spinal nerves, which supply motor and sensory innervation to the neck, shoulders, and upper chest.

Phrenic Nerve

The Phrenic Nerve is a nerve that runs from the neck to the diaphragm, playing a crucial role in breathing by controlling the diaphragm's movements.

Brachial Plexus

A network of nerves that originates from the spinal cord in the neck and supplies the arm, forearm, and hand.

Musculocutaneous Nerve

A nerve in the arm that innervates the biceps brachii muscle, playing a key role in bending the elbow and rotating the forearm.