Segmenting the Market into Territories Can Be Very Effective in Industries

question 24

True/False

Segmenting the market into territories can be very effective in industries like insurance and retail.

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Definitions:

P < .05

A statistical notation indicating that the probability of the observed results occurring by chance is less than 5%.

Effect Size

A quantitative measure of the strength of a phenomenon, often used to determine the practical significance of research findings.

Cohen

Refers to statistical measures developed by Jacob Cohen to quantify the effect size or the strength of an observed phenomenon, such as Cohen's d.

Cohen's D

A gauge for quantifying the size of impact by showing the normalized discrepancy between two mean values.