It Is Wise to Use the Account Segmentation Approach in a Market

question 17

True/False

It is wise to use the account segmentation approach in a market with heterogeneous needs.

---

Definitions:

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Location Decision

The process of selecting a geographical site for a company's operations, facilities, or services.

Capital Flow

The movement of money for the purpose of investment, trade, or business production internationally or within a country.

Memphis

A city located in the southwestern part of Tennessee, USA, known for its rich cultural history, especially in music, and as the home of Elvis Presley's Graceland.