When Is a Customer Most Likely to Make a Complaint

question 1

Multiple Choice

When is a customer most likely to make a complaint?

• A) The customer is told his shipment has been backordered.
• B) The product has more features than the customer believed it would.
• C) The customer received a greater discount on the product than expected.
• D) The product quality is higher than expected.
• E) The product arrives on the date specified in the contract.

---

Definitions:

Social Software

Applications and tools designed to enable people to interact, collaborate, and share information online, facilitating the creation and maintenance of social networks and communities.

Social CRM

An approach to customer relationship management that incorporates social media channels to engage with customers and gather insights.

Push Messaging

A type of communication where messages are initiated by the server and sent to the user's device, often to promote products or offer updates.

Web 2.0

A term describing the second generation of the World Wide Web, characterized by the increase of user-generated content, usability, and interoperability for end users.