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All Salespeople Suffer Losses, Either Through the Loss of a Sale

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Essay

All salespeople suffer losses, either through the loss of a sale or an entire account to a competitor. What can a salesperson do to win back a customer?


Definitions:

Residual Profits

Profits remaining after all costs, including capital costs such as interest on loan capital and equity capital, have been deducted.

Common Stock

Represents ownership shares in a corporation, granting holders voting rights and a share in the company's profits via dividends.

Lease Residual

The estimated value of a leased asset at the end of the lease term, important for setting lease payments and determining buyout options.

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