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________ requires the salesperson to discuss an objection before a prospect has the opportunity to ask about it.
Contribution Margin
The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs.
Fixed Costs
Expenses that do not change in total regardless of the level of production or sales activity, such as rent, salaries, and insurance.
Marginal Costs
The additional cost incurred by producing one extra unit of a product or service.
Economic Profits
Profits exceeding the opportunity costs of a next best alternative, measuring the extent to which a firm has generated excess returns over its costs, including the cost of capital.
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Q141: Salespeople using the _ approach recognize their