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A Prospect Says, "I Think the Price of Your Display

question 109

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A prospect says, "I think the price of your display case is a little high." The salesperson replies, "Let me tell you about the value that goes with our display case." What method is the salesperson using to meet the objection?


Definitions:

Strong Cultures

Organizational cultures characterized by deeply ingrained norms, values, and behaviors that are widely shared and strongly upheld by members, guiding their actions and decisions.

Socialization Process

The manner in which individuals acquire the necessary knowledge, skills, and behaviors to become effective members of a society or particular organization.

Strong Cultures

Characterizes organizations with deeply ingrained values, beliefs, and practices that are widely shared and strongly upheld by members, influencing behavior and decision-making.

Rituals

Established sequences of activities or behaviors that are conducted in specific circumstances, often bearing symbolic meaning.

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