Knowing His Prospect Would Be Concerned About the Possibility of Contamination

question 80

Multiple Choice

Knowing his prospect would be concerned about the possibility of contamination of the foods he was processing with his packing equipment, Alec opened by saying, "To prove to you the conveyer belt lubricant I'm offering you is non-toxic, I'm going to eat a spoon-full right now." This theatrical presentation is an example of:

• A) dramatization.
• B) analogy marketing.
• C) competitive advantage.
• D) industrial proof.
• E) sample advertising.

---

Definitions:

Random Sampling

A method of selecting a sample from a population in which every individual has an equal chance of being chosen.

Correlation Coefficient

A number between −1.00 and +1.00 that indicates the direction (negative or positive) and extent (from none to perfect) of the relationship between two variables.

Independent Variable

In research, this is the condition or factor that is intentionally changed to observe its impact on an outcome.

Structuralism

The school of psychology that argues that the mind consists of three basic elements—sensations, feelings, and images—that combine to form experience.