John Devos Wants to Give a Presentation to Retailers on the New

question 45

Multiple Choice

John Devos wants to give a presentation to retailers on the new line of angular washing machines launched by his company. At what stage in the presentation should John include some tips for selling these washing machines to end users?

• A) While discussing the FAB of the product.
• B) While presenting the marketing plan.
• C) Before discussing the FAB of the product.
• D) While explaining the business proposition.
• E) At the end of his presentation.

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Definitions:

High Status

A position of great importance, prestige, or rank within a social group or structure.

Social Cognitive Theory

A framework for understanding, predicting, and changing human behavior that emphasizes the importance of observational learning, self-efficacy, and reciprocal determinism.

Attractive

Having qualities that arouse interest or desire, often used in the context of physical appearance, but can apply to personality, objects, or concepts.

Credible

Deserving or capable of being believed; possessing reliability or trustworthiness.