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The first question to ask a prospect when using the SPIN approach is referred to as the strategic question.
Fixed Costs
Business expenses that remain constant regardless of the level of production or sales activities, such as rent, salaries, and insurance.
Variable Costs
Costs that change in proportion to the level of goods or services a company produces.
Sunk Costs
Costs that have already been incurred and cannot be recovered, and thus should not affect future economic decisions.
Average Fixed Cost
Is the fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.
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