Jackson Is Making a Sales Call on Oceanic Enterprises Tomorrow

question 159

Multiple Choice

Jackson is making a sales call on Oceanic Enterprises tomorrow. This afternoon, he sent a box of chocolates to the firm's purchasing manager with a note that said, "Tomorrow is your lucky day." What kind of approach was Jackson using?

• A) Curiosity
• B) Product
• C) Opinion
• D) SPIN
• E) Customer benefit

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Definitions:

Strategic Initiatives

Planned actions that are intended to help a business achieve its long-term goals and objectives.

Cost System

An accounting framework used by businesses to track, record, and analyze costs associated with production or service delivery.

Nonfinancial Performance Measures

Nonfinancial performance measures are metrics used to assess a company's efficiency, quality, or performance in areas not directly related to financial metrics, such as customer satisfaction or employee engagement.

Leading Indicators

Economic factors that change before the economy starts to follow a particular pattern or trend, used to predict future economic activities.