What Are the Three General Categories of Approach Techniques? What

question 63

Essay

What are the three general categories of approach techniques? What is the relationship between the approach technique and the sales presentation method?

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Definitions:

Profit Orientation

A business approach focused on maximizing financial gains.

Social Enterprising

Business activities that are primarily focused on meeting social objectives, where profits are often reinvested into social causes.

Timmons Model

A model of entrepreneurship that emphasizes the dynamic balance between the entrepreneur, the opportunity, and the resources needed.

Entrepreneurial Process

The journey of identifying a business opportunity, resources acquisition, and the management of growing the business venture.