Which Sales Presentation Method Is Best for Selling Group Insurance

question 27

Multiple Choice

Which sales presentation method is best for selling group insurance policies to organizations?

• A) Need-satisfaction
• B) Transactional selling
• C) Formula sales approach
• D) Canned sales approach
• E) Problem-solution

---

Definitions:

Short-Term Losses

Financial losses realized on the sale or exchange of an asset held for one year or less.

Making a Decision

The cognitive process of selecting a course of action from among multiple alternatives.

Less Than Optimal

A situation or outcome that does not achieve the best possible or most desired performance level.

Disposition Effect

A phenomenon in behavioral finance where investors are more likely to sell assets that have increased in value, rather than those that have decreased.