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Stage Technologies Is a London-Based Company That Supplies Engineering Solutions

question 145

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Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns. What types of sales presentations would Hastie and Ager most likely use for new customers?

Definitions:

Service Business

A type of business that provides intangible products, such as expertise, experience, or access, rather than physical goods.

Alternative

A term used to describe an option or choice among multiple possibilities, often referring to solutions, methods, or investments.

Limited Liability Company

A corporate form that merges the tax benefits of a sole proprietorship or partnership with the limited liability offered by a corporation.

Law Firm

A business entity formed by one or more lawyers to engage in the practice of law, offering legal services to clients.