One of the Disadvantages of the Memorized Sales Presentation Is

question 116

Multiple Choice

One of the disadvantages of the memorized sales presentation is the fact it:

• A) does not allow the seller to control the conversation.
• B) requires the seller's presentation to follow the AIDA approach.
• C) requires even inexperienced sellers to adapt to the buyer's personality.
• D) is inappropriate for transactional selling.
• E) allows for limited prospect participation.

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Definitions:

Net Profit Margin Percentage

A financial ratio that indicates the percentage of revenue that exceeds the costs associated with making and selling products or providing services.

Book Value per Share

The value of a company calculated by dividing total shareholder equity by the number of outstanding shares.

Price-earnings Ratio

A financial metric used to evaluate the value of a company's shares by dividing the current market price of a stock by its earnings per share.

Dividend Yield Ratio

A financial metric that shows how much a company pays out in dividends each year relative to its stock price.