Examlex
In AIDA procedure, 'D' stands for:
Disturbance
An interruption of a peaceful or calm state, or an event that causes turmoil or disruption.
Inhibition
The process of restraining or decreasing the rate of a reaction, often used in the context of neural processes and psychological responses.
Adaptation
The process by which organisms adjust to new environments or changes in their current environment, enhancing their survival and reproduction abilities.
Catharsis Hypothesis
A theory suggesting that expressing or experiencing strong emotions can lead to a reduction in tension or aggression.
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