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In a SMART sales call objective, the "R" refers to the fact that the objective should:
Elasticity of Demand
An indicator quantifying the impact of price movements on demand for a good.
Elasticity Coefficient
A measure of how much the quantity demanded or supplied of a good responds to a change in price, income, or another economic factor.
Resource Demand
The desire and ability of producers to acquire resources at various prices, which are necessary for production of goods and services.
Labor Cost
The total expense incurred by employers for wages, salaries, and benefits paid to their employees.
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