What Is the First Step in Developing a Customer Benefit

question 130

Multiple Choice

What is the first step in developing a customer benefit plan?

• A) Establish a marketing plan.
• B) Creating a detailed customer profile.
• C) Selecting a suggested purchase order for a prospect.
• D) Developing a business proposition that includes a value analysis.
• E) Choosing the features, advantages, and benefits to present to a prospect.

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Definitions:

Conditions

Specific circumstances or factors affecting the way in which people live or work, especially with regard to their well-being.

Soft Determinists

Philosophers who believe that while human behavior is influenced by external factors, individuals still possess the ability to make choices, blending determinism with free will.

Determinism

The belief in philosophy that every event, including decisions on moral issues, is fully predetermined by preceding causes.

Compatible

The ability of two or more concepts, systems, or devices to work together without conflict or incompatibility.