A Salesperson's Prospects Go Through Several Mental Steps in Deciding

question 144

Multiple Choice

A salesperson's prospects go through several mental steps in deciding whether to buy or not to buy a product. Select these steps in their correct order.

• A) Attention, interest, desire, purchase, and action
• B) Attention, desire, interest, conviction, and purchase
• C) Attention, interest, desire, conviction, and purchase
• D) Attention, interest, desire, conviction, purchase, and action
• E) Attention, conviction, desire, interest, purchase, and action

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Definitions:

Universal Pictures

An American film production and distribution company, known as one of the "Big Five" studios in Hollywood and for its extensive library of films and franchises.

Music Corporation of America

Originally a talent agency, it evolved into a powerful American media and entertainment company involved in television production, music publishing, and representation of artists.

Amusement Park

A large outdoor area with rides, games, and entertainment attractions designed for the amusement of visitors of all ages.

ABC Television

A major American television network that offers a wide range of programming, including news, entertainment, and sports.