________ Selling Makes the Customer-Relationship Model Viable

question 78

Multiple Choice

________ selling makes the customer-relationship model viable.

• A) Consultative
• B) Memorized
• C) Feature/
• D) Direct
• E) Close-ended

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Definitions:

Positioning

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.

Product's Profit Potential

The expected or estimated ability of a product to generate profit or financial gain.

Test Marketing

Introducing a new product in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position.