Carlos Sells Mailing Lists for a Direct Marketing Company

question 42

Multiple Choice

Carlos sells mailing lists for a direct marketing company. He is interested in selling a mailing list to the publisher of a magazine devoted to new electronic products. Carlos learns that he cannot close the sale until meeting the publisher's circulation vice president. This sort of information would be found in the ________ that Carlos created.

• A) sales call objective
• B) company's marketing plan
• C) competitive portfolio
• D) customer profile sheet
• E) business proposition