What Is the Primary Purpose of Developing a Customer Profile

question 85

Multiple Choice

What is the primary purpose of developing a customer profile sheet?

• A) Understanding the structure of the company's buying center
• B) Identifying the best strategy to use in a sales call
• C) Narrowing the objective of the sales call
• D) Using visual aids in a sales presentation
• E) Developing rapport with the prospect

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Definitions:

Possible Selves

Represents individuals' ideas of what they might become, what they would like to become, and what they are afraid of becoming.

Ideal Selves

The version of oneself that a person aspires to be, based on personal goals, values, and aspirations.

Gender Identity

Awareness of one's gender.

Societal Norm

The accepted behavior that an individual in a society is expected to conform to.