In a SMART Sales Call Objective, the "M" Refers to the Fact

question 97

Multiple Choice

In a SMART sales call objective, the "M" refers to the fact that the objective should:

• A) manage time wisely.
• B) maximize the customer's order size.
• C) minimize the cost to the customer.
• D) be measurable.
• E) move the prospect to buy.

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Definitions:

Response Bias

A tendency in research respondents to answer questions in a manner that is not accurate or truthful, often due to social desirability or misunderstanding.

Sensory Capacity

The maximum amount of sensory information that an individual can process or perceive at any given time.

Doctrine

A belief or set of beliefs held and taught by a church, political party, or other group.

Specific Nerve Energies

The theory that different sensory nerves convey specific types of sensory information to the brain.