Examlex
A simple way to remember the qualifying process is to think of the word "MAD." The letter "M" reminds the salesperson to ask themselves if the prospect has the ________ to buy.
Total Utility
The total satisfaction or benefit derived by consuming a product or service; it increases as more units are consumed, up to a certain point.
Satisfaction
A measure of how products or services meet or surpass customer expectations.
Consumption
The use of goods and services by households or individuals, typically as it contributes to economic measures like GDP.
Service
An intangible act or use for which a consumer, firm, or government is willing to pay.
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