In Moore's Sales Training Class, He Was Told Never to Ask

question 54

Essay

In Moore's sales training class, he was told never to ask a current customer about anyone else who could use the products he sold. He was also told that referrals were important to his success as a salesperson. Explain to Moore how the two statements do not contradict each other.

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Definitions:

Common Fixed Expenses

Expenses that remain constant in total regardless of changes in the level of activity or volume of output.

Break-even

The point at which total cost and total revenue are equal, meaning there is no net loss or gain.

Net Operating Income

The total profit of a company after operating expenses but before deducting interest and taxes.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, detailing the net profit or loss.