In the Communication Process, the Information Conveyed by the Salesperson

question 70

Multiple Choice

In the communication process, the information conveyed by the salesperson to the prospect during the sales presentation is called:

• A) the source context.
• B) encoding.
• C) the medium.
• D) decoding.
• E) the message.

---

Definitions:

Opportunity Cost

The most valuable alternative that is given up if a particular investment is undertaken.

Incremental Cost

The additional cost incurred to produce one more unit of a product or service.

Accounts Receivables

The money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Cash Inflows

Money or value entering a company, often from operations, financing, or investing activities, contributing to the company's cash position.