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What Should a Salesperson Using the FAB Selling Technique Primarily

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What should a salesperson using the FAB selling technique primarily stress during a sales presentation?


Definitions:

Intimacy

The feeling of being close and emotionally connected and supported in a relationship, including physical, emotional, intellectual, and spiritual aspects.

Transactional Analysis

A psychotherapeutic approach that views interactions between individuals as transactions and uses these to understand and improve communication and behavior.

Therapeutic Relationship

The dynamic and collaborative interaction between therapist and client, pivotal in facilitating change and healing in therapy.

Ego State

A concept in psychology that refers to one of the three parts of the personality structure in Freud's psychoanalytic theory, characterized as the realistic part that mediates between the desires of the id and the morals of the superego.

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