Examlex
Ethical behavior:
Loss-leader Pricing
A pricing strategy where a product is sold at a loss to attract customers, with the expectation they will make additional purchases of other items at regular prices.
Elastic Demand
Demand for which a given percentage change in price results in an even larger percentage change in quantity demanded.
Odd Pricing
A pricing tactic in which a firm prices products a few cents below the next dollar amount.
Price Sensitivity
How much the desire for a product or service shifts in response to price variations.
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