A Survey Was Conducted with Customers of Two Gas Suppliers

question 10

Multiple Choice

A survey was conducted with customers of two gas suppliers - Atomic Gas and English Gas. The objective was to assess whether one group of customers spent more (in £s) on their annual gas bill than the other. Initial tests suggested the absence of normality in the dependent variable. A non-parametric test was deemed appropriate, but which do you think that the researchers should use?

• A) Paired t-test
• B) Mann-Whitney test
• C) Wilcoxon signed-rank test
• D) Independent t-test

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Definitions:

Marketspace

A digital or virtual environment where buying and selling activities occur, facilitated by information technology.

Electronic Commerce

Conducting transactions involving the exchange of goods and services or the movement of funds and data, chiefly over an electronic network like the internet.

Generational Cohorts

Groups of people divided by birth years, who experience similar societal events, technological changes, and cultural shifts, influencing their attitudes, behaviors, and consumer habits.

Marketers

Professionals who specialize in creating and implementing strategies to promote products, services, or brands, aiming to attract and retain customers.