What Can Be Done to Reduce the Inflated Familywise Error

question 15

Multiple Choice

What can be done to reduce the inflated familywise error rate that occurs when performing multiple pairwise comparisons to follow up a significant Kruskal-Wallis test?

• A)Use a lower probability as the threshold for significance.
• B)Use a higher probability as our threshold for significance.
• C)Use the Jonckheere-Terpstra test.
• D)None of these are correct.

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Definitions:

Marketing Failure

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Target Drift

The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.

Segment Shift

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Differentiating

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