A Box of Crest Toothpaste Contains a Coupon Entitling the Buyer

question 21

Multiple Choice

A box of Crest toothpaste contains a coupon entitling the buyer to save 50 cents when purchasing a Crest toothbrush.What type of sales promotion does this represent?

• A)cross coupon
• B)product placement coupon
• C)trade promotion coupon
• D)freestanding coupon
• E)online coupon

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Definitions:

Supply Shifts

Changes in the supply curve caused by factors other than the product's price, such as production costs, technology, and expectations, leading to more or less of the product being supplied at each price.

Equilibrium Quantity

The amount of goods or services supplied in a market that is exactly equal to the quantity demanded at the equilibrium price.

Rationing Device

A method used to distribute scarce resources, goods, or services among people.

Supply Shifts

Movements of the supply curve to the right or left, indicating a change in the quantity supplied at each price point, due to factors other than the price of the good itself.