Luxury Good Marketers Found a New Way to Combat Gray

question 100

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.copyright law.The ruling implies that:

• A)Givenchy can only be sold in copyrighted packages.
• B)Costco and Walmart will no longer be able to sell Givenchy.
• C)Costco and Walmart will be able to sell Givenchy with authorization.
• D)gray marketers will be able to market with authorization.
• E)discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Fourth Amendment Rule

Encompasses the right against unreasonable searches and seizures, ensuring that any warrant issued is based on probable cause, supported by Oath or affirmation, and specifically describes the place to be searched, and the persons or things to be seized.

Sarbanes-Oxley Act

A U.S. federal law enacted in 2002 to protect investors from the possibility of fraudulent accounting activities by corporations, enhancing financial disclosures and corporate governance.

Felony

A serious crime, typically involving violence, regarded as more severe than a misdemeanor and usually punishable by imprisonment for more than one year or by death.

Audits

Systematic examinations, reviews, and verifications of financial and operational records and activities.