Which Personal Computer Company Began Life as a B-To-B Marketer

question 103

Multiple Choice

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

• A)Hewlett-Packard
• B)Compaq
• C)Dell
• D)Acer
• E)Sony

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Definitions:

Perspectives

Different ways of viewing or approaching a situation, often influenced by individual experiences, knowledge, and beliefs.

Performance Analysis

The practice of evaluating the efficiency, effectiveness, and performance of an organization, process, or employee.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of net sales to average assets.

Invested Assets

Assets acquired or invested in to generate revenue, growth, and profit for the business.