When a Corporate Name Such as Sony Is Combined with a Product

question 62

Multiple Choice

When a corporate name such as Sony is combined with a product brand name such as Walkman,the brand category is referred to as:

• A)brand equity.
• B)brand symbol.
• C)tiered brand.
• D)co-brand.
• E)brand loyalty.

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Definitions:

Sole Proprietorship

A business owned and operated by a single individual, with no legal distinction between the owner and the business entity.

Limited Liability

A corporate structure where an individual's financial risk in the business is restricted to their investment in the company.

Corporation

A legal entity, created by the state, whose assets and liabilities are separate from its owners.