Peppers and Rogers Described Different Steps That Are Involved in One-To-One

question 113

Multiple Choice

Peppers and Rogers described different steps that are involved in one-to-one marketing.These steps include all of the following except:

• A)identify.
• B)differentiate.
• C)interact.
• D)evaluate.
• E)customize.

---

Definitions:

Inventory

The complete list of items such as merchandise, raw materials, and products that are in stock within a business's possession.

Credentialization

Refers to the increasing demand for formal educational qualifications or credentials for employment or social status.

Meritocracy

A social system in which advancement in society is based on an individual's capabilities and merits rather than on the basis of family, wealth, or social background.

Allocation

The process of distributing resources, goods, or responsibilities among people, organizations, or sectors in a society.