The Formulation,imagery,and Consumer Appeal of Colgate's Total Brand Toothpaste Were

question 85

Multiple Choice

The formulation,imagery,and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries.This new global brand represents which type of product innovation?

• A)discontinuous innovation
• B)dynamically continuous innovation
• C)continuous innovation
• D)comparative innovation
• E)dynamically discontinuous innovation

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Definitions:

Excludable

A characteristic of a good or service that allows owners to prevent its use by people who have not paid for it.

Private Markets

Markets in which transactions are conducted directly between parties, often involving assets not publicly traded, such as private equity and real estate.

Lighthouses

Towers equipped with navigational lights and other signaling equipment designed to guide ships and warn them of hazards at sea or along coastlines.

Ship Captains

Professionals responsible for navigating ships and supervising their crew to ensure the safe transportation of cargo or passengers.