Assume That the Market Segment Is Judged to Be Large

question 53

Essay

Assume that the market segment is judged to be large enough,and the strong competitors are either absent or deemed to be vulnerable,then is it safe to enter the country?

---

Definitions:

Availability

In psychology, it refers to the ease with which a particular thought or memory can be accessed from memory, often influencing judgments and decision-making.

Representativeness

A cognitive heuristic where an individual categorizes a situation based on how similar it is to the typical case or to their standard representation of such a case.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used unconsciously to make judgments and solve problems quickly.

Additive Strategies

Decision-making methods where alternatives are analyzed and evaluated by systematically adding their attributes to make a choice.