When Consumers Have Difficulty in Verbalizing Their Perceptions,and There Are

question 23

Multiple Choice

When consumers have difficulty in verbalizing their perceptions,and there are different alternative brands of toothpaste,what is the best method of judging them in terms of similarity?

• A)cluster analysis
• B)multidimensional scaling
• C)dependence techniques
• D)factor loading
• E)focus group

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Definitions:

Associative Memory

The ability to learn and remember the relationship between unrelated items.

Déjà Vu

That eerie sense that “I’ve experienced this before.” Cues from the current situation may subconsciously trigger retrieval of an earlier experience.

State-dependent Memory

The phenomenon where information learned in a specific psychological or emotional state is more easily recalled when in the same state.

Factual Questions

Questions that seek specific, objective answers based on facts or reality.