Marketer's Should Be Aware of the Impact of Self-Reference Criterion

question 36

Multiple Choice

Marketer's should be aware of the impact of self-reference criterion (SRC) and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

• A)it can enhance management's willingness to conduct market research.
• B)it can enhance management's receptiveness to research findings.
• C)it can help marketer's contradict "tried-and-true" marketing experience in other markets.
• D)it can ensure that the research effort is designed without any bias.
• E)it can ensure that the research effort is not affected by home-country findings.

---

Definitions:

Win the War

A phrase commonly used to encourage and emphasize the objective of achieving victory in a wartime scenario.

Daily Newspaper

A publication that contains news, information, and advertising, issued every day or weekdays.

Battle

A military engagement between two or more armed forces or combatants, aiming to assert dominance or achieve specific objectives.

Thirteenth Amendment

An amendment to the United States Constitution that abolished slavery and involuntary servitude, except as punishment for a crime.