After Several Pairings of a Beeping Sound with an Electric

question 30

Multiple Choice

After several pairings of a beeping sound with an electric shock, a person reacts to the beeping sound by flinching, increased heart rate, and other signs of fear. How could someone extinguish this response?

• A) Punish the person for any sign of fear.
• B) Wait a long time without either the sound or the shocks.
• C) Present the shocks after some other sound.
• D) Present the beeping sound alone, repeatedly.

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Definitions:

Brand Equity

The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.

Demographic

Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.

VALS Typology

A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.

Achievers

Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.