Usually New Ventures That Directly Target a Specific Market or Specific

question 20

Essay

Usually new ventures that directly target a specific market or specific geographic area are more successful than ones that do not focus their efforts and products in this way. Explain why that tends to be true.

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Definitions:

Lessor

The owner of a property or asset who leases it out to another party, known as the lessee, under a rental agreement.

Involuntary Bailment

A situation where an individual unintentionally comes into possession of someone else's property and has a legal duty to take care of it.

Bailor

The owner giving up possession of property in a bailment.

Bailee

The person acquiring possession of personal property in a bailment.