One Pitfall of a Differentiation Strategy Is That a Brand's

question 28

True/False

One pitfall of a differentiation strategy is that a brand's identification in the marketplace may become diluted through excessive product line extensions.

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Definitions:

Contingency-Fee Basis

An arrangement between a client and a service provider (often a lawyer) where the service provider is paid a percentage of the amounts recovered through legal action, only if the action is successful.

Personal-Injury

Legal term referring to injury to the body, mind, or emotions, as opposed to an injury to property.

Litigation Process

The procedure of taking legal action in court to enforce or defend a right or settle a dispute.

Legitimate Grounds

Valid or justifiable reasons for taking a certain action or stance.