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The AIDA Model Can Be Used with Both the Direct

question 20

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The AIDA model can be used with both the direct and indirect approaches for persuasive messages.


Definitions:

Conscious Marketing

An approach to marketing that focuses on making positive decisions that consider the welfare of customers, employees, community, and the environment.

Marketplace

A space, physical or digital, where buyers and sellers come together to transact goods and services.

Corporate Social Responsibility

A corporate strategy that includes social and environmental considerations into the business's day-to-day operations and their engagement with stakeholders.

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