What Accounts for the Slow Development of Trust Using Text-Based

question 26

Essay

What accounts for the slow development of trust using text-based computer-mediated communication?

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Definitions:

Dynamic Heat Maps

Tools that visually represent data through variations in coloring on a map, often in real-time, to show density, frequency, or other attributes.

Aggregate Attention

The total amount of consumer focus or awareness accumulated across various platforms or mediums.

Eye-Tracking Studies

Research methods that analyze where and how long a person looks at visual elements in a document, website, or environment, often used in marketing to study consumer behavior.

Secondary Data

Information that has been collected previously by someone else for a different purpose but can be used for another research project or analysis.