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Effective branding conveys both tangible and more symbolic aspects of the employment experience.
Critical Value
A threshold in hypothesis testing that defines the boundary or cutoff point at which the test statistic is considered significant.
Null Hypothesis
A hypothesis that suggests there is no statistical significance between the two specified populations or sets of data.
Test Statistic
A calculated value from sample data used to make a decision about the validity of a hypothesis in statistical hypothesis testing.
P-Value
A measure in statistics that helps in determining the significance of results obtained from a hypothesis test.
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