Tyler Has Ended a Sales Message with the Sentence Book

question 37

Multiple Choice

Tyler has ended a sales message with the sentence Book your flight by May 15 to receive one hotel night free. What technique is he using to motivate action?

• A)guaranteeing satisfaction
• B)limiting the offer
• C)setting a deadline
• D)promising an incentive

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Definitions:

Particular Purpose

A specific objective or intended use for which something is designated or implemented.

Implied Warranty of Merchantability

A legal assumption that the goods sold meet certain quality standards, including that they are reasonably fit for their ordinary purpose.

Express Warranty

An explicit promise or assurance made by a seller about the condition, functionality, or quality of a product.

Sales Transaction

The process of exchanging a good or service for payment between a buyer and a seller.