Hansel Owns and Runs a Fruit Juice Manufacturing Company

question 59

Multiple Choice

Hansel owns and runs a fruit juice manufacturing company. He decides that the company will sell packaged fruit juices through wholesalers and retailers. In this scenario, which of the following distribution strategies is Hansel planning to use?

• A) Channel intermediaries
• B) Direct channel
• C) Voice mail marketing
• D) Direct mail

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Definitions:

Incidence of Poverty

The proportion or rate of a population living below the poverty line, indicating the extent of poverty in a given area.

Married-couple Families

Families consisting of a husband and wife as the main household members, possibly with children.

Poverty Rate

The percentage of the population living below the poverty line defined by national or international standards.